Justin Cohen

Justin Cohen is a bestselling author and global speaker. He hosts a CNBC Africa TV show in which he interviews some of the world’s top experts on success. As a leading authority on human potential, with a postgraduate degree in psychology, Justin Cohen speaks and trains in the fields of motivation, sales, customer service and leadership. Over the past twenty years he has presented in nearly thirty countries, and in virtually every industry, to an average of 8000 people annually. Justin is a Certified Speaker Professional and a Southern African Speaker Hall of Fame inductee.

With a combination of cutting edge research, humor, entertaining stories and practical take-home tools, Justin will inspire your people to realize their potential. Justin will meet you for a pre-event briefing so he can get to know you and your team and customise his acclaimed content to meet your objectives.

“Justin electrifies his audience … he was the best speaker.” – Sir Eric Peacock, Chair, Academy of Chief Executives, UK

“Justin really made his presentation relevant to our organisation. This was the best guest speaker engagement we’ve had in ten years.” – Dirk Eksteen, Executive Director, Bytes Managed Solutions

“Justin delivered a powerful message that will have a long lasting effect on our people. We are experiencing early returns on our investment with a clear  increase in sales numbers.”- Raymond O’Neil, MD, Middle East


  • Pitch To Win
    • In Pitch To Win you will discover:The number one reason they chose one pitch over another.
      How to win without being salesy and by living your purpose.
      The mindset of people who win the most pitches.
      How to reduce nervousness and develop “big pitch temperament.”
      Step by step guide to creating and delivering a winning pitch script.
      The internationally acclaimed 6 step TTOPPS formula.
  • The Psychology of Success
    • The Psychology of Success, won’t motivate your people, rather it will provide the psychological tools for self-motivation to raise their performance.
  • The Power of Connection
    • In a high-tech world, relationships count more than ever. Whether you want to bond with your clients, staff, or team members this program will show you how.
  • Leadership Inside Out
    • The essence of self-mastery is the ability to motivate yourself. The essence of leadership is the ability to motivate others.
  • Setting and Scoring Goals
    • These people tend to perform significantly better in fields as diverse as sport and business. Goals are the vision around which great organisations rally


In addition to being an international speaker and author, Justin regularly emcees events. He thoroughly researches your organization and objectives. As an experienced television talk show host, where applicable, he will interview key people so that they don’t need to do presentations.

At award ceremonies Justin frequently interviews the winners to find out their success strategies. As the author of “The Astonishing Power of Story”, if relevant, Justin will tell powerful stories about each of the winners, giving the audience an opportunity to find out how they achieved what they did and ultimately model their success. This turns the event into an opportunity for inspiration and learning.

Justin Cohen brings his extensive experience as a motivational speaker, interspersing the presentations with entertaining and inspiring snippets of insight.

Topics Covered
  • Pitch To Win
  • The Psychology of Success
  • What’s your story?
  • The Power of Connection
  • Leadership Inside Out
  • Setting and Scoring Goals
  • The Psychology of Sales Superstars

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